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Why Responsive (and what is it)?

4 Reasons to choose responsive website design

A responsive website is one that ‘responds’ or adapts by adjusting its presentation to suit the device that it is being viewed on. With mobile internet usage now eclipsing desktop browsing*, there are a number of compelling reasons to make your website responsive.

1. Google friendly

In terms of your website achieving it’s goals and generating traffic and conversions (which means extra business for you), this is probably the biggest single reason why you should consider responsive design for your site. With a huge chunk of the search engine market, most of us tend to listen when Google make recommendations and, not only do they recommend responsive web design, but they even go so far as to say that they consider it best practice.

Anything you can do to make your website easier for Google to find has to be a good thing. A responsive site makes this a reality for a number of key reasons. Not least of all is the fact that they have a single URL and just one lot of code. Compare this to having a separate site for mobile and you can see why the single site approach will make it easier to find for Google and other search engines.

Nowadays a huge amount of Internet usage involves social media and as users share content with other users, you can be assured that everyone will see your content the way it was intended. Usability and user experience are now really important factors in search ranking.

2. One website, many screen sizes

Consider an artist painting a picture on canvas. Once the picture is completed, every single person who sees that picture will see it as it was painted – on the same size canvas. In this case, the artist has full control of how you view his work. Your website on the other hand, is totally the opposite. When you think of how many different screen sizes there are in the world at the moment, it is easy to see why it is now the user/viewer who has full control - and you have to accommodate this. A site that adapts (responds) to all these devices and screen sizes produces a better experience for the user and, as a result of this, she is far more likely to visit again. Especially when you consider that subsequent visits might involve viewing on different devices (she may be using her phone while out and about but switch to a laptop, tablet or desktop at home).

3. Easier to manage and maintain

Having a separate desktop and mobile site means you have double the amount of managing to do. Whether you manage the content of your site yourself or your web designer does it for you, having just one site to update has obvious benefits and can save you a lot of money.

If you have active SEO or marketing campaigns to manage, this benefit would also apply here too.

4. Responsive adapts to future devices.

This is a big one. Because your site is designed ‘elastically’, there will be no need to keep adjusting it’s code to fit future devices as they are released. This will save you money and keep your site current.


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