Web design and marketing should not be separated from each other. If you want your website to generate business, design and marketing should be joined at the hip. Your website is an investment and should offer a return which far outweighs your spend. There are two fundamental elements to generating business from your new website, targeted website visitors and conversions (those visitors taking the action you choose).
I'll talk about conversions first because without conversions you will never reap the benefits of lots of visitors. Also, you have more opportunity to increase conversions whereas targeted visitors may be limited.
A conversion is where visitors to your website take the actions you choose. For example:
Generating targeted visitors
SEO (promoting your website so it appears in the free listing of the search engines)
PPC Search (pay per click, where you pay for visitors to your website as they search the Internet)
Conversion optimisation (generating more conversions by improving your message or offer etc.)
Off line Promotion (sign-writing, vehicle livery, print advertising, networking, business cards offers/promotions and so on)
Social media and social media advertising
Banner exchange/advertising or media buying
SEO (Search Engine Optimisation)
I will design and build your site keeping in mind all current search trends to ensure that it gets the best possible chance of a high ranking in Google and other search engines. This means placing special code into the site according to your search phrases and key words. Also known as on-page SEO, this is included in all sites I design.
Another key element to SEO is generating links from other websites within your niche. These links must be relevant to your industry. Some consider this the most difficult part of good SEO and there is some truth in that. I can show you how to build these links the right way!
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