This is a really important subject and worthy of careful consideration when thinking about your website and it’s content.
1. Mobile-Friendly Design
This is no no longer optional. Full stop. Towards the end of 2016, global mobile usage exceeded desktop for the first time. Put simply, this means that if your website is not responsive (works on all devices) you will be left behind. This is especially important when you consider that in April 2015, Google made mobile-friendly design a ranking indicator. The UK results are a little different but still nearly half of internet browsing happens on mobile devices (smartphones and tablets). This is so important that, at MPS Creative, all new designs are mobile-friendly to the extent that this is the first consideration when planning the layout. It probably goes without saying that I no longer design sites that are non mobile-friendly.
2. Clear Navigation
To be honest, it has always been important to have clear navigation. Perhaps even more important now, given the stats above. Users should be able to navigate all areas of your site easily. If they can’t they will leave and go somewhere else.
3. A Blog
Over the course of the last few years, the way Google and other search engines rank sites has changed dramatically. The key component of any site now is it’s content. updating your site with new, fresh content has become one of the most important things you can do and a blog is an excellent way of achieving this.
4. Clickable Telephone Numbers
According to the stats in point one, nearly half of UK visitors to your site are using mobile devices (37% on smartphones). With this in mind, one of the most frustrating experiences for those users is having to move to and from browser and phone to make a call to you. For that reason, it is important to make telephone numbers clickable. They will then automatically place the telephone number into the user’s phone, so all they have to do is tap the link and hit send - easy!
5. Calls to Action (CTAs)
There are few things more frustrating to a user of a website than not knowing what to do next. If you want people to take a certain action (contact you for example), make it easy for them to do so by putting clear, easy to see links with ways to do this. It is often a good idea to make CTAs a different colour to the rest of the site’s colour scheme so they stand out and are easy to see.
Overall there are lots of things to consider for your site and, to a certain extent, it will depend on your business and your individual aims for the site. At MPS Creative I am more than happy to guide you through this right from the start so your project gets of to the right start and saves you money by avoiding costly mistakes.
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